We were approached by creative agency Make Studios to conceive and produce a film that captured the beauty and tranquillity of an amateur cycle ride. The film needed to feature the Edge 500, a sophisticated sat-nav for bikes that allows for real-time social networking.
GARMIN: THE RIDE combined a simple yet endearing narrative with slick motion graphics. The finished film was successfully used as part of an online product launch campaign together with a range of other films we created for Garmin.
BEHIND THE SCENES
Filmed over several days in Southern England, the crew experienced nearly every available weather condition over the course of the shoot, including a snap hail storm that made cycling near impossible.
We also created other content to promote new Garmin products, check out some examples by scrolling through the portfolio.